On January 27, 1958, the U.S. and the Soviet Union signed their first accord after the end of World War II—a two-year agreement to exchange persons in cultural, scientific, technical, and educational fields, as well as individuals featured in motion pictures, radio, and television broadcasts. Two months later, Bob Hope traveled to Moscow to take advantage of the new initiative. Critic Jack Gould (1914-1993) observed that the trip “in effect marked the opening of the long-discussed television cultural exchange program.”