In 1997 the NAACP launched the Economic Reciprocity Initiative (ERI) as an arm of the Fair Share Program. The ERI entails reviewing industries for their record “in employment, vendor development, advertising, investment opportunities, and philanthropy with the African American community.” The NAACP issues reports grading the companies on performance “through [a] process of research, evaluation, communication, and monitoring. Consumers are then encouraged to use the information to make informed choices about spending.” The first ERI consumer choice guide and report card focused on the hotel industry.